Designing an E-Commerce App.
​
​
​
​
Esthetique is a young fashion label where people with disabilities are designers! Every garment and every pattern is made with love and by hand.
​
The primary goal of the new branding and Shop was to create something arresting, beautiful, fun, and very self-confident.
​
Wireframing
Mid Fidelity Wireframes
Final Design
Home Screen
A colorful welcome and a lot of inspiration without being overwhelming.
The menu to the top, analogous to the other media. The navigation was reduced to the essentials, with a focus on search and the shopping basket. Everything else, as well as the favorites, is located on the main menu.
Search
The search screen has been kept as clean as possible. Here the user can find everything at a glance - he can enter
a search term or use the categories.
Add to cart
The operation is intuitive and pleasant, illustrations show the users what is happening and are a small fun fact.
Main Menu
Only available from the Home-screen.
I decided on this version as it's never more than 3 times clicking away and the general structure is clearer, cleaner,
and reduced to the essentials.
Product View
All product-relevant pages are clean and reduced. The product is the hero, nothing distracts. The most important information is visible without scrolling.
Shopping Cart
The cart shows all relevant information. At the end of the screen, users already have the option of choosing whether to "log in" or to "create account" - this saves an extra page.
Payment
As a returning user, all data is already saved. These can be easily changed by clicking one icon. A number of common payment options are available.
Responsive Design​
​
​